With the increasing number of mobile devices, mobile traffic from smart phones and tablets to websites and
blogs accounts for more that more than 50% (and growing). Just as other publishersare making money from affiliate marketing, some other ads syndication fails to
appear in most mobile devices for readers to click or take action. This becomes
a potential problem for publishers who wants to make money (monetize) their
much needed traffic generated as a result their investment through hard
work and/or money. In this article, I will show you how you can
harness the power of mobile leads to generate more money.
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Trends to Consider
1. Is your Content Mobile Ready? According to mobile marketing statistics 2014, there is a projection that mobile devices and
apps will overtake fixed internet access by 2015 and this has appeared in
popular headlines from the extensively share infographics.
Arnie Kuenn, the president of Vertical Measures, in January 2014 wrote a post “It’s2014 --Is Your Content Mobile Ready?”
Here, he laid greater emphasis the ability of publishers to blend with the emerging
and growing mobile marketing strategies.
2. Are you Ready to
Join the Train? Yes, currently in the US, mobile Apps are overtaking internet
usage (See CNN Money Report: Mobile App Overtake Internet Usage) According the report, Americans uses smart
phones and tablets more that PC to access the internet.
Imagine, even Pinterest came up with a decision to revamp its mobile website having recognized that 75% of All traffics are coming from
apps.
This trend has never happened before. The only permanent thing
in this word is change. The earlier you realize this, the better your
chances of survival in the webosphere.
Your Site’s Mobile
Health is Important
So your site of blog’s mobile health becomes paramount to
your monetization strategies. Read the
report on 5reasons not to ignore your mobile health.
Have Everything in Place?
Yes! You’ve gotten everything in place and your site or blog
is ready for mobile monetization. Here are few ways to monetize your mobile traffic.
They are all as easy as breeze.
1. Adsense for Mobile:
If you are already an Adsense publisher, your
blog can make more money from mobile Adsense. Google will make it easy for you
to integrate their advertising platform with your mobile site. Their ad will
still harmonize with your contents while making your mobile reader to see the
ads. The most interesting aspect of this is that Google Adsense for mobile also
detects the type of mobile device you reader is using, they now syndicate contextual
add that matches their devices. This is
cool right? :)
Admob advertising platform is a
pretty cool place to monetize your mobile traffic. Admob was acquired by Google
and was rebuilt to leverage the best of Google’s advertising platform. With
Admob, creating your mobile app is very easy with its intuitive user interface
that will help you make money on the go. Most interesting features of Admob
include: smatter app promotion, robust app filter, local payment, intelligent
reports as well earning maximisation
Other ways you can monetize your
mobile traffic are;
- YourAPPi
- Kiip
- Rythym
As you can see, the shift of accessibility to internet
contents doesn’t have to mean to end of blog or website monetization. With
these few tips (and many other available) you can continue to make money from
your grate contents that your readers will appreciate.
Your Thought
I know, this is just a piece if the iceberg. Do you have any experience on how to monetize
your mobile traffic? Please share with us in the comments section.
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