All online
entrepreneurs are looking for measures to boost their online sales. After
talking to several start-ups, I discovered that many of their strategies to
boost online sales are simply trial and errors. Some of it is a token of common
sense that always evolves constantly.
These things have
become simpler to me, that is, what I consider the working strategies when it
comes to boosting your online sales. I will share here.
1. Your online shop should be mobile ready: If you never knew, percentage mobile
traffic to websites is increasing in a speed of light. All you need to do is to
take advantage of the marketing trend to monetize your mobile traffic on the
go. Get your online shop to be mobile ready by creating apps for your
marketplace.
2. Be unique and specific
If you look around,
you’ll discover that many businesses deal with more than one product or
service. That’s great. Besides, their
home page should focus on a particular and specific key offer that appeals
their visitors. Of course, they can be later forward to a whole line of
services or product. My advice is – keep it simple and do not overwhelm your website
visitors.
3. Try and be affable in business:
I will like to categorise
this into common sense but there are more to it than just being said.
It’s not enough for
you to have great product or service.
Of course, people
will not like to buy from your business if they do not like you. Simple! Settle
the curiosity of your potential buyers. Here your interest (what you want from
the deal) becomes secondary to your customers needs (what you can do for them).
Learn how to communicate that into their psyche and you’ll reap the
benefits.
Engage with your
potential customers through social media interactions. Try and make someone’s
day and he/she will become your customer for life.
4. Relocate your opt-in offer
Yes, the location
of your opt-in offer banner has a great impact on the number of subscribers you
attract. List building through collection of email address and other
information is advisable, nut do not go too far to sacrifice your likability.
The idea here is – make it visible not obnoxious.
5. Rephrase your sales copy:
Yes! This is an
easy fix and it’s quite simple. Your sales copy should be focused on your
readers who are the potential buyers. Copies that carries pronouns such as “I,
we and me” should be replaced with “you and your”. This is subtle but it’s an
effective shift in tone can help convert leads to action.
6. Stay on first page in search:
You’ll agree with
me that 90 percent of search engine visitors don’t click the second page of any
search engine results. Do you want to sell more on your site? Simply stay in
the first page if not number one.
Optimize your
website with a simple investment that will give you returns in business.
Customers want quick solution with the least amount of effort.
Do not forget your
site’s speed. Customers will not understand if you have any error that hinders
your site’s speed.
7. Be trustworthy:
So many people can say they are perfect at
something. Yes, very successful few can back this up with industry based
credibility.
Your ability to
gain recognition with valuable outbound sources and your ability to relate back
to it on your website is what will make a difference. This creates a real and
perceived assessment for your product or service.
8. Give visitors a reason to trust you:
There are a lot of
people that can say they are good at something. There are few of them that
backs it up with industry credibility.
Gain recognition
with valuable outbound sources, and then relate back to it on the site.This provides trust to ensure product and service delivery
9. Inform, don’t sell:
Yes, if you
position yourself as a resource, people will come for advice because they trust
you. At the end of the day, you won’t need to persuade them to buy from you
because the decision to make purchase will be automatic.
You can adopt blog
marketing strategy because it will make you generally accessible. Yes! Blog
marketing strategy built trust value that can turn readers into customers.
With the above
simple tips, you can increase your online sales to at least 40%. Apply above
ideas and tell us how it goes.
Your Thoughts:
Do you have any additional tips you can add to
this? Kindly, share with us in the comments section.
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