The age long
blogging adage “Content is King” had trailed the blogosphere since the early part
of the millennium and it’s still stimulating debates among content marketers.
Agreed, regular
blog updates with great contents is one the SEO best practices. Link building
follows this. Of course people, other bloggers will always reference your blog
if the contents there are resourceful.
But currently,
there are quite a number of exceptions to this notion due to several changes in
different search engine algorithms. Yes, content (but not all) is king.
There are
current trends you’ll need to consider to better monetize your blogging effort. Nowadays, some
contents will never rank your blog if it’s not tailored to the interest of the
readers and/or search engine. Your contents have to be contagious so as to go viral.
Gone are the
days that bloggers had to sacrifice their reader’s glee for search engine
ranking alone (content farming). Currently, your blog contents must be social
driven to be visible as well as ability to drive decisive leads.
Read More: 9 Tips to Boost Your Online Sale
Content alone is not king… Why not?
TJ McCue of Forbes once contested
the fact that contentalone is not king, and I totally agree with him on the assertion that “without other things like social sharing,
link building, content marketing strategies”, a blog can never be successful.
Ok, look at it
this way, if your blog is the CASTLE, content is KING,
what about every other things, people,
equipments that makes the palace to
function well? I think, everything that surrounds and touches your blog, not just
one ruler, or one person, or one way is paramount for castle’s success.
Apart from craftingcompelling contents for your blog, sharing it in meaningful or relevant
ways is also paramount in this era of social media dominance.
Not All contents are King… Why Not?
If (any)
content is king, what it means is that anybody can just write any article that does not have a specific audience
and post on a blog. Yes! Because content is king, it will rank. No, I disagree.
For a
content to be successful, it has to be
objective enough to perform its intending marketing goal. Every blog
contents should be able to inform a
particular audience of interest.
A good blog
contents should be able to tell a good
story about the idea, service or product intended to portray. It should be
search engine friendly and realistic.
Contents that Make your Blog Stand Out
Millions of
blogs are created everyday while billions of posts (contents) are dished out into
the web every 24 hour. The competition for web ranking becomes so high that
only few of them will rank well in search engine, while many will need a huge
invested budget for SEO.
So, how do you create what is termed a good blog post?
Here are few
traits of a compelling blog post that will supercharge your blog. Other people may refer to it as the characteristicsof compelling marketing contents.
1. Readability:
It is very
important that people visiting your blog can read your post. So many authors emphasises
on the post’s (title) topic. But it become more frustrating if after
discovering a blog post with great title , only the discover the contents was
poorly written.
This knocks
off your readers immediately for fear of getting more frustration. Try and understand
your audience’s need in terms of language used. Keep it simple and readable.
2. Useful:
Of course,
your contents should be able to provide solution to your readers. For instance
you are writing on “How to Tie a Tie”. After reading it, your reader should be
a able to do exactly that --- tie a tie. That’s simple. Try and make sure all your blog contents provide
value.
3. Honest:
Being
realistic encourages brands in business as well as promoting online reputation.
Your blog contents should not mislead your readers. Try and have your readers’
passion on your mind, tell them the truth mostly from what you have experience
with.
If you are reviewing any product or service, write the best you know about the product or
service and give them the opportunity to make personal choices whether to
subscribe or not.
3. Interactive:
Do not write
as a robot. Your blog post should be just like real life conversation. Avoid
using irritating or ambiguous words. Make your readers have a human flair in
your articles and see your post as information coming from their mentor.
4. Optimized (but not Obnoxious)
Yes, you blog
content should be SEO friendly. I mean keyword rich contents with image(s) or
infographics. Remember not to irritate your readers by over embedding your
keyword. Allow the information to flow.
5. Call to Action
A good
marketing driven blog content should have a call to action embedded in it. You
can craft a better blog contents if you are able spark discussion among your
readers.
Your blog
post should be thought provoking which goes a long way to engaging your
readers.
What about
asking your readers for feedback, opinions, thought? There are so many calls to
action you can adopt; e.g. read more, learn more, subscribe, buy now etc.
Your Thought?
What do you
think about this article? Please share your ideas. What about other tips to create
compelling blog posts? Please share in the comment section
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