Social media
is always the first place you can turn and reach your customers unless your
business establishment has a massive marketing budget. One of the most
influencing social networks when it comes to business is LinkedIn. According to
the recently released study by LinkedIn,
an overwhelming percentage of small and medium scale business (SMBs) grows exponentially
with the help of social media to reach their customers, drive business insight,
grow their audience and drive more sales.
In this study, more than 1,000 SMBs who uses LinkedIn
were interviewed. The aim of the study was to find out new insights on
companies’ activities on social media as well as best practices carried out on
the networking sites built for professionals.
 |
| Photo By: A Name Like Shields Can Make You Defensive |
According to
this study conducted last November, 81 percent of the small and medium scale
business who use social media drive to business growth, while a massive 94
percent make use of social networking websites for marketing purposes.
Additionally,
according to the study, social media and social networks provides small
business owners with solutions for quite a number of challenges including
ability to find new customers which was their utmost concern
There are several
tips and strategies you can adopt to enhance your business productivity. You
can just Google ‘uses of LinkedIn for small business’ and you will be amazed
with relevant results you will see.
A Group Product
Marketing Manager @ LinkedIn – Lana Khavinson stressed that
the penultimate step to getting superior result from LinkedIn is to build a
robust, strong and captivating profile for your business or brand
According to
her, companies and individuals who are successful in LinkedIn are using their company
and personal profile to display their brands and also post their updates to
engage with the networks. LinkedIn has the ability to syndicate your post and
enhance viral reach to potential customers that every small business owner is
hoping to achieve.
It might interest
you to know that about half of the small and medium scale business surveyed also
use social network such as LinkedIn for learning. Almost 80 percent reported
that industry or business specific news and updates is the most valuable form
of content on social media. Also, 74 percent agreed that customer reviews,
opinions and testimonials is the net most useful contents that drives sales
from the social media.
Another
thing I learned from Khavinson is that, successful SMBs are also taping into
groups and networks. They not only learn from the individual members of the
groups but they are also able to share their know-how, expertise and situate
themselves in a way that promotes interest and consideration to their business.
According to
Khavinson, companies should pay more attention to what a few influencers in
their company are sharing on social network in order to analyse how they can
apply this to their businesses.
Read Also: 7 Ways to Make Money from Real Estate Business in Nigeria
Read Also: 7 Ways to Make Money from Real Estate Business in Nigeria
So,
networking becomes very vital and LinkedIn has really made this easy. It’s a
good ideas for industry influencers to follow other companies in almost the
business and keep tabs on what competitors are up to.
Final word.
Have you had
your brand on LinkedIn? If not, try LinkedIn and you will be glad you did. If yes, try and update and enhance your
profile. Please tell us how you are maximizing the use of LinkedIn for your
business.
Learn Simple Tips to Make Money Smartly, Join Our Winning Business School Today (It's FREE).
